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Tribeca Festival Drops Film From Name in New Entertainment Era

The Tribeca Festival embraces narrative forms of storytelling beyond filmmaking, such as podcasting, gaming, virtual reality and television.

6/8/2021 6:45:00 PM

The Tribeca Film Festival is being rebranded as the Tribeca Festival as it embraces narrative forms of storytelling beyond filmmaking, such as podcasting, gaming, virtual reality and television

The Tribeca Festival embraces narrative forms of storytelling beyond filmmaking, such as podcasting, gaming, virtual reality and television.

The Tribeca Film Festival is no longer just a film festival.Now in its 20th edition, organizers dropped “film” from the event’s name, rebranding the New York City fixture the Tribeca Festival as it embraces narrative forms of storytelling beyond filmmaking, such as podcasting, gaming, virtual reality and television.

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“It just felt like this was the time,” said Jane Rosenthal, chief executive of the festival she co-founded with her producing partner of many years, actor Robert De Niro. The two created the Tribeca Film Festival, first held in 2002, in the hopes of revitalizing lower Manhattan after the terrorist attacks of Sept. 11, 2001. This year, it launches Wednesday and lasts through June 20.

The more inclusive name reflects a changed entertainment landscape where film is no longer the undisputed pinnacle of visual art and entertainment. Episodic series have risen to a level of importance on par with movies, enlisting elite actors and directors as they attract and retain subscribers to streaming services such as Netflix Inc. or Amazon.com Inc.’s Prime Video. Meanwhile, younger consumers, who often don’t go to the movies as much as their parents did, have fueled a multibillion-dollar market in interactive experiences like videogames and virtual reality. headtopics.com

“People talk about how the most interesting filmmaking is happening on TV or happening on a headset,” said Cara Cusumano, the festival’s lead programmer, who is a key decider of what the event showcases. Read more: The Wall Street Journal »

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