Trevor Noah, Chris Evans, Odell Beckham Jr. Invest In Dog Food Brand Jinx As LA-Based Startup Raises $28M In Funding Round

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Pooch loving celebs Trevor Noah, Chris Evans, NFL star Odell Beckham Jr. and CAA co-founder Michael Ovitz are among the latest high-profile investors in Jinx, a “clean-label dog nutrition brand des…

, a “clean-label dog nutrition brand designed to meet the needs of the modern dog.”

Hollywood players do invest in passion projects but Jinx has a particularly heavy hitting roster. Will Smith, Halsey, Nas, Michael Strahan, Zachary Quintowere part of a seed funding round that raised $3.75M in the fall of 2019 led by Initialized Capital.

“Being headquartered in LA we get a ton of access,” said Jinx CEO and co-founder Terri Rockovich, of the opportunity to liaise with marquee investors who love their dogs . “They like what we are doing, they believe in the mission.”

 

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I hope it's healthier than the crap most dogs eat. Most dogs can eat a raw diet and thrive.

These are great news!!! Congrats !!😉💪💪💪🐶🐶🐶🐶🐶🐶❤

ChrisEvans_USA Congrats Chris and everyone else involved for raising so much money for a worthy cause. 👏👍

Wish is was available in Canada

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