Athletics, Olympic Games, Sports, Apparel Retail, Gap Inc, Nike Inc, Retail İndustry

Athletics, Olympic Games

Track star Allyson Felix launches her own shoe brand after breaking up with Nike

Track star Allyson Felix launches her own shoe brand after breaking up with Nike

6/23/2021 4:03:00 PM

Track star Allyson Felix launches her own shoe brand after breaking up with Nike

After breaking up with Nike and landing the first sponsorship deal with Gap's Athleta brand, track star Allyson Felix is launching her own shoe business.

On Wednesday, Felix debutedSaysh, which she pitches as a lifestyle brand designed with women in mind. Saysh's first product, the Saysh One sneaker, retails for $150 and is currently available for preorder in three colors. Other products are in the works, according to the company's website.

The elite athletes fighting for acceptance San Diego Zoo's Ramil the Snow Leopard Tests Positive for the Coronavirus ‘Lucifer’ Season 6 to Premiere in September

Customers are also able to buy membership to the "Saysh Collective," which comes with workout videos and occasional interactions with Felix. An annual membership costs $150, while a monthly pass goes for $10.The announcement comes after Felix

in the 400 meter at the U.S. Olympic Track and Field trials this past weekend, clinching her spot in the Tokyo Olympics. Felix is the most decorated female track and field star in U.S. history.Time firstreported on Felix's shoe launch.In an interview with the magazine, Felix said the women's footwear market is underserved, and that the mentality has often been to "shrink it and pink it." headtopics.com

"It's really about meeting women where they are," Felix said. "It's for that woman who has been overlooked, or feels like their voice hasn't been heard."Felix departed a deal with Nike in 2019 after she said the company wanted to pay her 70% less following her pregnancy. She has since been invested in raising awareness around health-care inequities facing Black mothers.

Felix serves as Saysh president, while her brother and business partner Wes holds the CEO title. The company has raised $3 million in seed money from a broad range of venture investors, according to Time.It's unclear if Athleta,where Felix has a multiyear sponsorship deal to design clothing

, will begin to carry the shoes in the future.Disclosure: CNBC parent NBCUniversal owns NBC Sports and NBC Olympics. NBC Olympics is the U.S. broadcast rights holder to all Summer and Winter Games through 2032. Read more: CNBC »

China's wild elephants seek room to roam as habitats shrink

Under a footbridge in southwest China's Yunnan province, a lone female elephant makes a rare appearance at a clearing on the edge of thick forest, ignoring the heavy rain and the gathering crowds to graze and bathe in the chocolate-coloured water.

Allyson Felix Finishes Second in the 400 Meters, and Makes Her Fifth Olympic TeamQuenera Hayes wins the women’s 400 meters in 49.78, and Wadeline Jonathas finishes third.

Allyson Felix Makes Phenomenal Comeback in 400-Meter, Secures Spot in Her Fifth OlympicsSee an amazing video of Allyson Felix making a comeback in the 400-meter final at the Olympic trials. She finished second to qualify for the Tokyo Olympics

Olympic star Allyson Felix speaks out about traumatic birth experienceOlympic star Allyson Felix speaks out about her traumatic birth experience Driver Kshmat - Camry 2002 Saudi Arabia, Riyadh 2002/03/12 😱😱👇👇 OldManSA She is awesome!! Good luck in Tokyo, Allyson!!👏🏽👏🏽

Allyson Felix Is Headed to Her Fifth Olympic GamesTokyo could be a record-breaker for the public-health advocate.

Olympic star Allyson Felix speaks out about traumatic birth experienceOlympic star Allyson Felix speaks out about her traumatic birth experience Driver Kshmat - Camry 2002 Saudi Arabia, Riyadh 2002/03/12 😱😱👇👇 OldManSA She is awesome!! Good luck in Tokyo, Allyson!!👏🏽👏🏽

Tokyo Olympics: Meet the moms who have qualified for the U.S. teamAllyson Felix isn't the only mom competing in the Tokyo Olympics. 🌶❗️ The moms and real women participating in the Olympics games should walk away from their events in protest of transgender athletes. Can't believe the Games will go on. What lunacy!