's Athleta, the brand's first, track and field star Allyson Felix is launching her own shoe business., which she pitches as a lifestyle brand designed with women in mind. Saysh's first product, the Saysh One sneaker, retails for $150 and is currently available for preorder in three colors. Other products are in the works, according to the company's website.
"It's really about meeting women where they are," Felix said. "It's for that woman who has been overlooked, or feels like their voice hasn't been heard."
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