. It premiered in September and was renewed for another season two months later. Then, in December, Dixie performed at the Garden and nine other venues for the Jingle Ball concert series alongside Ed Sheeran and the Jonas Brothers. And together, the sisters have a lucrative brand, Social Tourist, a joint venture with Hollister sold at roughly 500 of the retailer’s stores. All this has helped push their earnings up to a combined $27.5 million, from less than $7 million a year earlier.
The TikTokers understand the audience these advertisers want to reach because they themselves are about the same age. All of these top earners are under 25. Another universal truth about TikTok: There, stardom and money can come and go quickly, as evidenced by three newcomers to this list, Bella Poarch, Avani Gregg and Kris Collins.
Dixie may be the older sister, but much of her fame and earnings, including the Hollister, Hulu and Snap deals, still intertwine with her more popular sister Charli. For some distance, Dixie has sought to carve out her own career as a pop singer, a deliberate effort to counter the girls-next-door vibe powering the D’Amelio marketing machine. In 2021, she released two songs, “Psycho,” which featured rapper Rubi Rose and hit No. 25 on Billboard’s U.S.
In little more than a year, Poarch’s standing has skyrocketed, making her now the third-most followed person on the app . Her start came in August 2020 when she posted a silly lip-sync video to “M to B,” a song by a British rapper; it became the most viewed TikTok in 2020. Born in the Philippines and later raised in Texas, she enjoyed performing and singing as a kid, but her parents didn’t want her to pursue show business. So after high school, Poarch served in the U.S.
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