Tie-dye apparel is making a massive comeback during the pandemic - Business Insider

Sequestered Americans are buying tie-dye apparel and creating their own DIY looks at record rates during the coronavirus outbreak.

At Pinterest, searches for topics like "tie-dye techniques videos" have doubled in the past five weeks, while queries for "bleach tie-dye" and "tie-dye crafts" are each up 13 times the amount they were in the same period last year. A week later, I was basically living in my blue tie-dye sweatshirt. Turns out I wasn't alone — tie-dye is back in a major way, and experts say its part of a larger cyclical historical trend that shows Americans reach for the classic style during times of unrest. In other words, in times of turmoil, tie-dye thrives. How 'nostalgic fashion' reemerges during times of turmoil

In response, fashion brands have been quick to capitalize on the tie-dye boom, particularly those in the highly sought after athleisure and loungewear category. In the past week alone, brands ranging from Everlane — which just debuted tie-dye masks — to Chico's have rolled out fresh colorful tie-dye styles, and Instagram continues to be laden with sponsored posts for matching tie-dye loungewear sets from online retailers like Lulu's and Romwe.

Tie-dye has also been especially popular among resale companies like Poshmark, which have seen massive growth in sales for the style. According to Poshmark data provided to Business Insider, listings and purchases for tie-dye apparel increased by 75% for women and 100% for men during the months of March, April, and May compared to the same period last year.

Cuck wear

United States Latest News, United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Inside Donald Trump and Kanye West's unlikely friendship - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Bevis and butthead CNN MSNBC IdiotInChief You mean Dumb and Dumber
Source: BusinessInsider - 🏆 729. / 51 Read more »

Inside Regeneron's 32-year history, race for coronavirus drug - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. How far are they ?
Source: BusinessInsider - 🏆 729. / 51 Read more »

Two global leaders on how the pandemic will drive business innovation - Business InsiderWatch Young Sohn, corporate president and CSO of Samsung Electronics, interview Mathias Döpfner, CEO of Axel Springer, about the transformation of digital media and innovative technologies reshaping possibilities for the future SamsungSSIC ad
Source: BusinessInsider - 🏆 729. / 51 Read more »

Chick-fil-A postpones annual Cow Appreciation Day, free food giveaway due to COVID-19Chick-fil-A's annual Cow Appreciation Day free food giveaway has been postponed due to the coronavirus pandemic. 🐄😥🐔 Okay, now it’s serious Sorry DevinCow Oh moo cow.
Source: USATODAY - 🏆 100. / 63 Read more »

Is it safe to visit the dentist during the pandemic?Dentists can’t eliminate all risk, but they are taking steps to minimize the chances of spreading the coronavirus. I went last week... with no issues. I have already been to the dentist and had my teeth cleaned. They did take my temperature and I wore a mask from my entry into the building all the way into the room and ask them when I can take my mask off. I followed all the procedures as they instructed me. I’ve had my teeth cleaned and a filling with no problems.
Source: ABC - 🏆 471. / 51 Read more »