StubHub and Vivid Seats, for instance, initially list a lower price when buying tickets to events, but only show the cost with fees when a user clicks on the tickets before heading to check out. For some of AXS’s New York events, all-in prices are shown right away, while at others like for multiple shows at Terminal 5, customers initially see a cheaper price before seeing the price with fees at the next window.
While Ticketmaster and AXS both have their own secondary services, they’re mainly primary ticketing platforms, which would likely make it easier for them to report original prices given that they’re usually the original seller.
Ticket fees are a hot-button topic in the live music business and among consumers. Live Nation Entertainment, which owns Ticketmaster, reported a record-setting financial quarter last week, and it also reported an all-time high in fee-bearing gross transaction value, topping $7.3 billion. A rep for StubHub said it is “compliant with the new legislation. We worked diligently to update our platform to comply with the new law’s provisions in advance of the effective date and have modified the user experience accordingly.”
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