Through a live-stream e-commerce experience, oneKIN will offer a virtual pop-up market that will allow BIPOC entrepreneurs to continue to elevate their brands no matter where they are.
For years, we’ve observed how the confluence of increasing consumer consciousness, and rising debt, has motivated consumers, especially Millennials, to seek greater meaning in their purchases. To that end, we want to further reengineer consumer purchasing behavior and thinking. Instead of pushing an end product, we want to refocus their attention on powerful and relatable human experiences.Gomez:
From the initial curation to the onboarding process and routinely thereafter, we spend significant time building real relationships with our retailer partners. This entails unpacking the consciousness behind their brand and products at a molecular level, understanding the unique challenges they face; and leveraging our team’s collective expertise and networks to arm them with resources and tangible solutions. Oftentimes, brands make the mistake of overengineering their marketing campaign.
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