Author:Stephanie SaltzmanPublish date:Apr 6, 2020A growing number of brands have taken it upon themselves to raise funding for coronavirus relief efforts, with many in the beauty industry leading the charge.
On Friday, March 27, Thrive Cusemetics, hosted a donation day on its website, donating 100% of profits form sales to the aforementioned organizations to support Covid-19 relief efforts. The initiative was overwhelmingly successful, enabling the brand to make a donation of $350,000. On Monday, the company announced that it would be continuing such efforts, pledging an additional $1 million.
"Continuing our momentum, Thrive Causemetics will be partnering with our customers to find other ways we can help and we are committed to providing over $1 million in aid. We believe that even when we're apart, we thrive together," said Karissa Bodnar, the company's founder and CEO, via a press release. She also made a personal donation of $10,000 to The University of Washington.
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