This Period-Care Brand Is the First of Its Kind to Cover the Tampon Tax

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.nadyaokamoto shares how itsaugustco is fighting to destigmatize periods and end period poverty. 🩸

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— a sales tax imposed on feminine-hygiene products that still exists in 30 states — for every consumer; Okamoto has been fighting against the tax since she joined the period movement over six years ago."I fundamentally believe that businesses need to keep pushing the boundary of what it means to take a stand for something," she said.

Okamoto has been on a mission to end period poverty since she was just 16 years old and founded Period, the nonprofit she led until January 2020. Last summer, Period severed ties with Okamoto after she wasand silencing other activists of color. She told POPSUGAR she was so hyperfocused on hustling, growing, and just continuing to get period products out the door that she wasn't"conscious or even educated enough" about the spaces she was in.

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itsaugustco Thank you SO much!! And yes!! DOWN WITH THE TAMPONTAX!!

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