Getting shampooed at the salon has always been one of our favorite rituals. There's nothing quite like kicking back in a big chair, neck nestled in a specially curved sink as a stylist or assistant turns the usually mundane task of
"We met this company out in Switzerland called Gjosa, an environmental tech startup, and they have this really cool technology, which takes a water droplet and makes it 10 times smaller," Guive Balooch, head of the L'Oréal Technology Incubator, tells. And amazingly, even though the amount of water is significantly reduced, your head won't be able to tell. Unlike low-flow systems, the pressure feels the same.
The Water Saver's name is an understatement, however, because it does so much more than save water. The special showerhead emits micronized L'Oréal and Kerastase hair-care formulas directly through the water stream, allowing for better absorption and faster rinsing."The system has three different modules. You can take a shampoo, an oil, a treatment, a powder, anything," Balooch tells.
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