as followers) and social media savvy. It's no surprise then that his retail plans would be similarly flashy and decadent. In homage to Pierre Balmain's legacy, the brand's new store will be situated just a few blocks away from the 1970 site of its first NYC boutique.
Contrasting to Pierre's first American outpost, Rousteing's boutique has been constructed to be"as eye-catching as a New York gallery." An all-black"porch" will display the brand's newest campaigns, collaborations and collections, as well as pieces by Rousteing's favorite artists. Behind it, shoppers and fans alike can experience 3,500-square-feet of open rooms, each dedicated to a specific department like shoes or handbags.
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