. Inspired by LA Latine culture, Novacane feels familiar — but it’s also its own thing. Belin purposely wanted to build something that felt different from the paisa bars that she grew up frequenting.
While Belin has carved her own path and trusted her instincts, she has also built on the lessons she has learned from her parents. Altogether, this has helped her navigate the traditionally male-dominated industry. Now when she walks through Novacane, she’s the one who commands respect. “I’m always gonna help my girls,” she says. “I’m always gonna be there for them, and I always want to be like that good, nice boss, but [also it’s about] learning how to be tough and not letting yourself be walked all over.” Part of being a good boss is ensuring that she can protect her all-women staff. As a woman herself, she has experienced her share of inappropriate behavior from industry folks and guests alike. She hasn’t always been taken seriously because of her high-femme aesthetic.
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