This Is One Of The Best H&M Designer Collabs In Recent Memory

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This is one of the best H&M designer collabs in recent memory: R29xHM ad

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Chalk it up to the impending arrival of spring or the benefits of our meditation practice finally kicking in, but we're feeling curiously optimistic these days — and in need of some joyful new clothes to accompany our positive outlook. Just in the nick of time, Simone Rocha's collaboration withlaunches exclusively at HM.com on March 11, bringing with it even more cause for celebration, along with an extensive range of exuberant-yet-accessible future heirlooms.

Marking 10 years since the debut of her self-named London-based label, this partnership — the first between the retailer and an Irish designer — turns Rocha's signature silhouettes, embellishments, and intricate details on their heads, while reflecting her multicultural heritage.

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