In a few short weeks, Covid-19 has wreaked havoc across the fashion and beauty industries. The dust has not yet even begun to settle and already, designers are fighting for survival, with already-beleaguered retailers canceling orders in the tens and hundreds of thousands of dollars.
When companies are experiencing severe financial strain, advertising — which was already lagging this year — is one of the first things to go, a cut which is going to impact the bottom line of many, many publishers. Many retailers have yanked their offerings off of affiliate services, which has become a secondary source of income for many fashion publications.
Like so many companies, we are trying to make the numbers make sense again; our entire staff has been asked to take on a not-insignificant salary- and hours-reduction for the foreseeable future, and we have frozen all freelance commissions and expenses, which impacts the many writers who have also helped make Fashionista what it is today.
I care about the people who make this website happen every day like they are my family. It's almost impossible not to when you have a team as small and tight as we are.
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How to maintain your mental health while working from homeGwen Moran writes about business, money and assorted other topics for leading publications and websites. She was named a Small Business Influencer Awards Top 100 Champion in 2015, 2014, and 2012 and is the co-author of \u003Cem\u003EThe Complete Idiot's Guide to Business Plans\u003C\u002Fem\u003E (Alpha, 2010), and several other books. Find her on Twitter \u003Ca href='http:\u002F\u002Ftwitter.com\u002Fgwenmoran'\u003Egwenmoran.\u003C\u002Fa\u003E
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