This High-End Smart Rower Counts Kevin Hart, Justin Timberlake and Lizzo Among Fans

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Hydrow has landed Hart as creative director alongside investors Whitney Cummings, Aaron Rodgers, Travis Kelce and other stars.

gym routines. The at-home smart rower has secured nearly $200 million in funding, including from new creative director Kevin Hart alongside starry backers such as Whitney Cummings, Travis Kelce, Lizzo, Aaron Rodgers and Justin Timberlake.

Hart was appointed to his title last October after becoming an early adopter of the high-end workout gear company, which was founded by former U.S. National Team rowing coach Bruce Smith. In a release, the actor andexecutive producer explains that he “invested in Hydrow because pound for pound, there’s no better workout out there than rowing… I truly believe in this machine’s potential to change people’s lives. You’re getting so much more than a workout each time you strap in.

 

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