These 'Lucky Stars' PJs Have Been Selling Like Crazy Since Emma Roberts Wore Them

.@RobertsEmma sent us shopping for these PJs IMMEDIATELY. 💕

3/4/2021 11:02:00 PM

.RobertsEmma sent us shopping for these PJs IMMEDIATELY. 💕

Emma Roberts is one of the first to get her hands on Understated Leather's 'Count Your Lucky Stars' Western pink pajamas. Get the backstory behind

on her Instagram and IGS, the site saw traffic."We definitely saw a big increase in site traffic and sold a ton of the set since she posted, which we're so thankful for. We're still a pretty small brand, so getting this kind of love and support from Emma was incredible. We actually sold out of stock after her post, but they're available for preorder now."

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The PJs, which retail for $157 for the full set, were designed before the pandemic, but of course now more than ever, they are resonating with customers — not just becauseloungewearis so relevant, but because of the positive messaging on the back."While we're a leather brand first, we love thinking outside the box and surprising our customer. You don't see too many Western inspired PJs, so we thought, why not?! It's been a really successful launch for us and we have more styles and colors in the works for 2021," Understated Leather said.

Scroll down to see what all the hype is about and get on board with Emma's taste in sleepwear. How could you resist? Read more: POPSUGAR Fashion »

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