—a retail fulfillment method where a store doesn’t keep the products it sells in stock. Instead, when the store sells a product, it purchases the item from a third party and has it shipped directly to the consumer.
“What does the ‘best running short’ mean? Who is that for?” Baptista says. “If it’s not fitting the guy who runs marathons and has a running community, who is it for?” “Our whole goal as PIONEERS Run Crew and PYNRS is to try to capture new people and make them runners,” Baptista says. “But a lot of what we have to do is make it cool for them, make it sound cool, make it look cool, make it feel cool, tell a story, make them envision themselves as part of this community.”, a design firm based in London to help create the PYNRS branding, which represents the community and those that shaped it.
Much obliged!
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