, and rolling out a slew of new graphic patterns and on-trend colors. Wilhelm explains that the Classic Clog still remains at the core of Crocs' DNA."It is the ultimate canvas for creativity, and as a result we have rolled out more silhouettes and trend-focused updates that resonate with consumers around the world," she says.If there was ever a time to get into wearing Crocs, 2020 was the perfect year for it.
Known for being extremely comfy, fairly inexpensive and easy to clean, the humble Croc became a natural fit. You could use it as a house shoe and make a quick run to the bodega without feeling at least slightly more dignified than walking out in a pair of slippers like you know you wanted to do. There is also a lack of pretentiousness to the Croc that resonates more with our time than a pair of Air Jordans could ever hope to achieve.
Looking ahead to 2021, Wilhelm says that 2020 was undoubtedly a big year for Crocs, but their success is anything but a fluke."Crocs will continue to collaborate with other personalities and brands that make sense for both parties, emphasizing personalization in all that we do," she says."Beyond product, the brand will prioritize delivering comfort when and where it's needed most through philanthropic endeavors.
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