The 11-year-old retailer, which now has eight locations nationwide, is amping up its offerings in the beauty market. Beauty is not entirely new to the retailer, which hosts outposts for hairstylist David Mallett and aesthetician Joanna Czech in its New York location, and has launched brands like La Bouche Rouge in the United States.
The store’s beauty vertical, which launched exclusively online, includes skin care, color cosmetics, and fragrance. It will stock products from Augustinus Bader, Vintner’s Daughter, Dr. Barbara Sturm, MZ Skin, Westman Atelier, Sisley, Clarins, Liha Beauty, Joanna Vargas, Manasi, Royal Fern, Kat Burki, My Superflower, KNC Beauty, Floraiku, and Tammy Fender.
The coronavirus pandemic hasn’t been all smooth sailing for the retailer, but there have been some bright spots. “The day confinement started, I thought it was going to be the end of the world and our business, with all of our stores closed. But actually, I’ve been blown away by the relationships we’ve built throughout the years with our clients,” Hériard Dubreuil said.
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