The War To Bring Down Peloton

a new workout mode that automatically adjusts incline and resistance based on a target heart rate.

Those closely-held patents are at the heart of iFIT’s fight against Peloton: iFIT first sued Peloton in 2016 for patent infringement over its signature bike, claiming Foley had copied the technology from iFIT. While that case wasin 2017, the legal battles heated up again when Peloton sued iFIT in May last year, and there are now at least three ongoing lawsuits between the two companies.S

cott Watterson was raised in a Mormon family in the small college town of Logan, Utah. He didn’t stray too far from home until 1977, when he was age 22. That’s when he took a break from his studies at Utah State to travel to Taipei for a two-year mission to spread the Mormon faith. It was also the same year he and his classmate Gary Stevenson started a company called Weslo—with the help of a $2,000 loan from Watterson’s father—that sold imported furniture from Asia.

Watterson and Stevenson sold most of the company to Weider Health and Fitness for an undisclosed amount in 1989, with the two cofounders still minority partners and Watterson CEO. Five years later, private equity firm Bain Capital—then led by Mitt Romney—a majority stake in Weslo from Weider in a $370 million leveraged buyout. Under Bain’s stewardship, the firm quickly snapped up fitness brands such as NordicTrack in 1999 and Freemotion in 2000.

In 2010, Watterson moved aggressively to protect the company’s prized trove of patents. Then known as ICON Health & Fitness, the firm filed a patent infringement lawsuit against ellipticals sold by a smaller competitor, Octane. The lawsuit made it all the way to the Supreme Court in 2014 and the justices unanimously

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The War To Bring Down PelotonThough new billionaire Scott Watterson’s iFIT started selling home fitness equipment 33 years before John Foley’s Peloton, it got quickly eclipsed—but now the OG home exercise brand is launching an all-fronts battle to regain lost ground that spans the mountains to the courtroom.
Source: Forbes - 🏆 394. / 53 Read more »

The War To Bring Down PelotonThough new billionaire Scott Watterson’s iFIT started selling home fitness equipment 33 years before John Foley’s Peloton, it got quickly eclipsed—but now the OG home exercise brand is launching an all-fronts battle to regain lost ground that spans the mountains to the courtroom. Peloton will be tough to take down cuz they have Mind-Share in the 'Connected Fitness' industry. Their brand, community & network effects will be tough to recreate. PLUS - they're a market leader in a growing industry w/ a product that requires no customer education - Bikes!
Source: Forbes - 🏆 394. / 53 Read more »

Peloton announces upcoming Lanebreak video game: Here's what we know so farIn the video game, Peloton members will face obstacles that are synchronized with the beat of music. Who cares? SLEAZY PEACOCK- NBC says it's FREE but IT's NOT! F U NBC
Source: TODAYshow - 🏆 389. / 55 Read more »

This nurse used the 75 Hard program and her Peloton to lose more than 100 poundsThere are six rules to the 75 Hard program, and following them helped Virgina Rogus drop 114 pounds. 🙌🙌 Today show is peddling inside bikes. 😂🤣😂🤣😂
Source: TODAYshow - 🏆 389. / 55 Read more »

Meet Rad Lopez, Peloton's Newest Crushworthy InstructorHe eats bread, he loves his mom, what more could you want?
Source: Jezebel - 🏆 153. / 63 Read more »

Parents who claim toddler was severely injured by Peloton treadmill speak outA family is sharing a stark new warning for others about the alleged dangers of the Peloton Tread+ treadmill after they say their son was sucked under the belt and severely injured.
Source: ABC - 🏆 471. / 51 Read more »