The Wall Group's Jay Lopez on How Managers Can — and Should — Advocate for BIPOC and Latinx Artists

  • 📰 Fashionista_com
  • ⏱ Reading Time:
  • 89 sec. here
  • 3 min. at publisher
  • 📊 Qulity Score:
  • News: 39%
  • Publisher: 51%

In this op-ed, he discusses why he's set out to built a roster of primarily BIPOC and Latinx artists and what the industry can do to better support them:

United States Headlines News

United States Latest News, United States Headlines

Author:Jay LopezPublish date:Oct 27, 2020Jay Lopez is a manager at The Wall Group, representing a range of makeup, hair and wardrobe stylists. His roster is primarily made up of BIPOC and Latinx artists — which is intentional, as he sets out to make space for professionals like himself in the fashion and beauty industries.

I've been at The Wall Group for two years. I first met Ali Bird, the managing director of the New York office, at an event. A year later, I sat down with her and discussed who I was as a manager, my aesthetic, my style. I was honest with her about how it was important to me to represent people of color and Latinx people.

Following the murder of George Floyd, the Black Lives Matter movement took on a resurgence. I started seeing the influx of emails asking for artists of color — especially Black talent, mostly from new clients. One example: Jessica Smalls has seen a particularly huge rise in requests since the summer. She's a seasoned makeup artist who works with A-list talent like Janelle Monáe and who brands should have been inquiring about long before this.

Brands are also looking to promote projects featuring artists of color and Latinx artists. That's great, as long as you do it right — and compensate the artist for it. When an artist is asked to be featured in behind-the-scenes footage, post on social media or be shot for the campaign, in addition to their work as an artist and without the offer of an additional rate? As a manager, I have to draw the line. If a brand is using and benefiting from their likeness, there needs to be a fee.

Gatekeeping is an issue across all parts of the industry. Huge PR firms will pitch great celebrities to work with our artists, and yet, for my artists of color and Latinx artists, they'll often only send the names of BIPOC and Latinx actors. It's a problem more broadly, this thought that, "Well, if they're a Black artist, they're only capable of working with a Black talent." No, they're equally capable of working with a white celebrity.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 474. in US
 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

OMG This is beautiful !!!!

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

BIPOC are not tired of hearing about the pandemic; they're dying from it.Trump says we’re 'learning to live' with the pandemic. What about the disproportionate rates of BIPOC dying from the virus? kavitapmd No ... and while almost 1000 a day are dying of Covid. He STILL won’t advocate for mask wearing. The number 1 thing we should all be doing today! kavitapmd Stop bringing up race. Racist liberals. kavitapmd White House chief of staff ''We are not going to control the pandemic'!
Source: MSNBC - 🏆 469. / 51 Read more »

These Afro-Latinx Women Will NOT Apologize For Their Natural HairThree Afro-Latinx women walk us through their natural hair journeys, pinpointing hurdles, the women who’ve guided them, and the moment they each learned to love and embrace their hair. I don’t even get why someone would tell a person to straighten their hair:// Omg I would love to have hair with that curl. My hair is naturally somewhere between a wave and a curl. I call it a lazy curl. I usually straighten it but if I had curl like that...I would rock that!! It's beautiful.
Source: Refinery29 - 🏆 26. / 68 Read more »

How Startups Can Successfully Target The ‘Hypercultural Latinx’I’ve coined the term “Hypercultural Latinx” to represent the young community that exists within U. S. Hispanics. There is no such thing as “Latinx”, that is a made up word by white liberals to chain the Hispanic community!!! How can you be hyper cultural Latinx when latinx is literally a non cultural term. It’s completely US made & doesn’t exist in most, if any, Latin countries. How to appeal to a large diverse group of people? Lump them all together and act like they’re all the same!
Source: Forbes - 🏆 394. / 53 Read more »

Eva Longoria, Camila Cabello Celebrate Latinx Community, Encourage Voting in CBS SpecialJosé Andrés, Arturo Castro, John Leguizamo, Isabela Merced, Ana Navarro, Freddy Rodriguez and Wilmer Valderrama were among the many stars that also appeared on the 'Essential Heroes' event Monday night. Again with the Latinx It’s Latino or Latina. Would you stop with this LatinX garbage? No self respecting Latino uses that word.
Source: THR - 🏆 411. / 53 Read more »

Meet Ceremonia, a New Clean Hair Care Brand Rooted In Latinx Traditions and Rituals'What's interesting with the beauty industry is that while it's extremely crowded, it’s also very homogeneous.'
Source: NylonMag - 🏆 697. / 51 Read more »

The man behind 'Selena: The Series' is ready for Hollywood's Latinx revolutionProducer Jaime Dávila wants the industry to know this about Latinos: 'We're not a separate category. We're part of America. We're part of the mainstream.' ONE BITE CHALLENGE | 3 in 3 MINUTES POTATO SKIN CHALLENGE | Created By Quessoulfood If you don't want to be a separate category, why the X? .JaimeDavila, executive producer of Netflix's Selena, on Latinx stories having universal appeal 📸: therealchouse
Source: latimes - 🏆 11. / 82 Read more »