Coronavirus, Covıd-19, Fashion, Telecommunication, Zoom Video Communications

Coronavirus, Covıd-19

The Video Call Is Starting. Time to Put on Your Zoom Shirt.

When homebound workers need to spiff up moments before a meeting, they reach for the breakout garment of quarantine season.

6/30/2020 5:00:00 AM

“Initially I would look in my closet for them,” said one woman about the Zoom shirts she'll pop on before a video call. “Then I said, ‘I’m hanging them on my bedroom door.’ Then I just had them sitting on a chair in my dining room where I set up my desk.”

When homebound workers need to spiff up moments before a meeting, they reach for the breakout garment of quarantine season.

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Zoom Shirts have perils. Chelsea Grayson, the former chief executive of both American Apparel and True Religion, cautions against low necklines.“In the real world, you can wear something a little bit plungy, because they’re presented with the whole thing, from the top to the feet,” she said. “On Zoom, all people are going to see is your breasts. And you don’t want that. Unless you’re doing an

OnlyFansthing.”For last-minute Zooms at her Los Angeles home, Ms. Grayson covers up with a Louis Vuitton pink scarf near her laptop. “I know in 15 minutes I’ll be back to my glass of rosé,” she said, “so I’ll put this on and have my Jackie O. moment.”

Sterling McDavid, a former Goldman Sachs analyst who co-founded the fashion line Burnett New York, suggests for a Zoom Shirt a flowy top with a pattern that shows some movement. Her$1,500 floral ruffle blouseis her biggest seller. In fact, it’s basically her only seller, besides masks.

“What you’re going to see from us in the fall is going to be primarily appropriate for Zoom,” Ms. McDavid said. “You can go straight from Zoom call to socially distanced drinks outside with your friends. It’s the new desk-to-dinner.”The Zoom Shirt has accelerated the leisure wear trend. Fokke de Jong, the chief executive and founder of Suitsupply, has been selling a lot of $100 popover shirts — long-sleeve polos that have buttons that go halfway down, conveniently out of Zoom camera range.

Based in Amsterdam, where a lockdown is over, Mr. de Jong is done with Zoom calls. Despite all the predictions, he said, little has changed in post-Covid Europe.“But I am wearing the popover five out of seven days,” he said. “That’s sticking with me.”

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In addition to the Zoom Shirt and its variants Zoom Scarf and Zoom Sweater, several female executives told me that they kept a Zoom Bra beside their computer to pop on for meetings. This is not a formal bra to replace a casual bra. This is their only bra now.

While Zoom dressing might be an acceleration of our performative internet culture, what is fashion if not performance? Iris Apfel, the 98-year-old fashion icon, likes that people are dressing up for Zoom calls — though she didn’t care for the only one she has ever done.

“I was wearing a white terry cloth robe,” she said. “A gentleman friend thought I should learn it, so he and another friend of his gave me a lesson. I don’t know what I learned. Probably nothing. In my humble opinion, a phone is just to make a call or receive a call.”

This is what David Foster Wallace predicted we’d come to. In the 1996 novel “Infinite Jest,” he spends seven pages imagining a Zoom-like future in which the invention of videophones brings enthusiasm, then vanity, then fatigue. People keep a resin mask of their own face, slightly improved, on a hook near their devices, so that they can look good during calls. Within five sales quarters, the fad collapses and everyone goes back to aural-only communication.

That’s what I want, too. And I hope it happens before I buy that $175 Zoom Shirt. Read more: The New York Times »

Zoom shirt you say? I created this over 10 years ago :) Once you are working home, your boss calls me to automate you. This is the most quarantine theme. How we slowly evolve away from being in the System in our objects and spaces and how it tries to suck us back in. If you need a Zoom call, your job is about to be automated.

This article speaks to me maydbs seu blazer Yeah, and when I take a shit I wipe my ass with toilet paper. The mistakes we make while zooming! I'm not wearing pants. That's my red line.

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