The struggle to give Brittany its own emoji

foreign minister, Jean-Yves Le Drian, is a man of few words and many air miles. When he does comment, it is usually to deplore events in Syria, say, or Iran. But on February 9th the minister let his inner passion get the better of him. The reason? An emoji. “The countdown is on!” Mr Le Drian tweeted excitedly.

Competition for new emojis is fierce. Raclette, an Alpine melted-cheese dish, was rejected as too obscure. Unicode says approximations preclude the need for certain additions. A squirrel, it insists, can be represented by a chipmunk emoji. Requests for an emoji for the Tibetan and Catalan flags are still pending—although there is one for the Isle of Man, and the French island of La Réunion.

An independent kingdom in the 9th century, Brittany became part of France in 1532. But regional identity has been fiercely defended, with periodic revolts, ever since. Today Breton pride and powerful networks endure. François Pinault, a luxury-goods tycoon, flies the Breton flag from the Venetian palace that houses his art collection.

The only flag of Brittany is the “Kroaz Du”.

We will 😁😊🥳🎊🎉

pointbzh 👌

Can we Texans please have our own emoji, too? texasemoji notchileanflag

politically complicated for the firms

There are Bretons everywhere! (Most people think they're French. 😉)

The symbols * & ➗ are key to the beloved comics, which make deft use of word play and sly jokes.

richsheff J’adore Bretagne

Why Economist publishes articles about new emojis at all?

Bizarre, peut être c'est normal c'est un drapeau des sorciers Néandertal et comme le monde entier peuplé par les Neanderthals ce n'est pas étonnant.

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