The Rise of The MANicure

Celebrity manicurists talk about the growing trend of male nail art as the next beauty frontier.

18.2.2020

While men painting their nails is nothing new—thanks to folks like David Bowie and Kurt Cobain—the men of today seem to have taken it up a notch.

Celebrity manicurists talk about the growing trend of male nail art as the next beauty frontier.

(@nailsbymei) on Oct 31, 2019 at 2:33pm PDT Nail art has long been an analog messaging system primarily used by women—a morse code for self-expression—and now celebrity men like Scott and Marc Jacobs, Jonathan Van Ness, Asap Rocky, and Harry Styles have caught on. The MANicure is on the rise. “It all started with Demna Gvasalia at the Balenciaga show a few years ago,” says Kawajiri, who was responsible for all the male nail art at the show and has been doing the designer’s personal nails for years. And while men painting their nails is nothing new—thanks to folks like David Bowie and Kurt Cobain—the men of today seem to have taken it up a notch. Take ASAP Ferg, who came directly to Kawajiri with a vision. He initially DMd her on Instagram as a fan who thought her work was beautiful and wanted his own custom manicure. The rapper had just dyed his hair green and had dreamt up a green Frankenstein and Dennis Rodman design, which Kawajiri happily completed backstage at Madison Square Garden in New York City. Read more: ELLE Magazine (US)

The Rise of The MANicureWhile men painting their nails is nothing new—thanks to folks like David Bowie and Kurt Cobain—the men of today seem to have taken it up a notch.

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