n late March a curious crisis enveloped the world’s most beloved carbonated drink. Republicans in the state of Georgia passed the Election Integrity Act, a law that implements a wide range of voting restrictions that run just short of literacy tests and poll taxes. The restrictions seem designed to suppress Democratic voters, in particular black ones. President Joe Biden called the law “un-American”.
In America Coca-Cola is in essence the national drink. But when the company’s boss gave such a muted response to the proposed law, Twitter sniped, sternly worded letters flew and boycotts started. Celebrities, including actors such as Mark Ruffalo and Alyssa Milano, signed yet another open letter, calling on Quincey to get serious. Finally, once the bill was passed, Quincey turned up his indignation a notch. “I want to be crystal clear,” he said on March 31st.
The battle of Columbus, fought in April 1865, was entirely pointless. The primary Confederate army had surrendered a week earlier in Virginia but because the news hadn’t reached Georgia, the city was laid to waste. The platitudes and stimulants of Coca-Cola might seem like a coward’s treatment for the trauma and sin involved in fighting to maintain slavery. In an ideal world transgressions are atoned for and rectified, rather than sugar-coated. But moral rigour is hard to come by. Distraction mixed with sweetened water goes down much more easily.
In the case of Coke, the artificial fires of merriment might even engender a measure of solidarity. One great lesson of capitalism is that people are forced to cultivate empathy for others when they’re trying to sell them something. In 1948 Coca-Cola hired a famous public-relations executive called Moss Hyles Kendrix to create ads for Coke that depicted black students and models in family settings, turning them into sought-after consumers of soft drinks rather than mere servers of them.
1843mag Go Woke, go broke.
1843mag Everyone stands for voting rights. What you're really asking is if Coke execs will side with democrats, implying that if they don't it would be the death of democracy. Try to remember that a thriving democracy depends on debating opposing ideas, not congruence.
1843mag Trying something new since woke backfired?
1843mag
1843mag Ah yes, the company that murders union organizers is really concerned with democracy.
1843mag There was a time when Coca Cola collaborated with fascist juntas & fascist leaders around the world to turn their countries into corporate playgrounds, some of that behavior still goes on in like Colombia, beating & killing rights advocates using paramilitary mercs
1843mag Verifying identity isn’t ‘suppression.’
1843mag Didn't Pepsi overthrow democracy in Chile I can't remember?
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