The Problem With Nielsen’s Streaming Data

Nielsen, collecting streaming data via a subset of its traditional national panel, has provided some light where there was previously very little: Prior to its inauguration of weekly rankings in summer 2020, hard viewership data for a given title was vanishingly hard to come by.

“There is obviously some value in knowing what’s being watched online, and where. But the value is pretty limited,” says Matthew Ball, a former Amazon Studios exec who now leads venture firm EpyllionCo. “When Nielsen rated TV, the broadcast networks all reached the same number of households. In OTT video, some services are several times bigger [than others], and which service streams ‘Show A’ has an enormous impact on the streaming minutes for that show.

None of the services, including Nielsen, can offer full insight into how cost-efficient a show is — a bloated budget forhas been cited as a key reason for its swift end — or whether a series drives user subscription or retention. But, like traditional TV ratings, they can hint at how it’s performing with audiences.

How do they know what people are really watching?

Bring Jupiters Legacy back! That was the dumbest thing I've ever seen to cancel this show. This show had soooo much potential. Whose call was that to cancel this? Smh.

This is the same problem with linear TV data as ratings are created by algorithms and never really know how much of a TV show or film is watched

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