‘The Power Of The Dog’ Has Loud Bark In U.S. Households For Netflix

Oscar winner Jane Campion’s first feature film as director in 12 years, The Power of the Dog, had plenty to wag its tail about in its weekend debut on Netflix: Samba TV reports that the featu…

Netflix, Samba Tv

12/7/2021 1:40:00 AM

Oscar winner Jane Campion’s first feature film as director in 12 years, TPOTD, had plenty to wag its tail about in its weekend debut on Netflix : Samba TV reports that the feature take of the Thomas Savage 1967 western novel drew 1.2M U.S. households

Oscar winner Jane Campion’s first feature film as director in 12 years, The Power of the Dog, had plenty to wag its tail about in its weekend debut on Netflix : Samba TV reports that the featu…

Granted, Netflix has a much bigger footprint than frosh streamers Disney+ and HBO Max in the U.S. and Canada; the Reed Hastings and Ted Sarandos-run streamer counting an estimated 74M U.S. households. Samba TV measures 3M U.S. Smart TV households which tuned into a series or movie for five minutes.

The Power of the Dog follows Montana rancher brothers Phil and George Burbank during the early 20th century, the former fierce, and sharp and the other less instense, played respectively by Benedict Cumberbatch and Jesse Plemons. George falls for and marries Rose Gordon (Kirsten Dunst) much to the upset of Phil, who also has it out for her son Peter (Kodi Smit-McPhee). However, Phil finds himself exposed to the possibility of love.

The pic received a limited theatrical release that began on Nov. 17. Campion won Best Director at the Venice Film Festival for The Power of the Dog and the director also took home Best Director at the NY Film Critics Circle on Friday along with Cumberbatch being named Best Actor and Smit-McPhee getting Best Supporting Actor. headtopics.com

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The Power of the Dog also pulled in 92k UK households, 37k German households, and 16k Australian households over its first weekend. Samba says the U.S. audience skewed female (+9%) and slightly white (+3%). Of the top 25 largest DMAs, Portland, OR over-indexed the most (+79%), followed by Minneapolis, MN (+66%) and Boston, MA (+35%). Of the UK regions, Scotland over-indexed the most (+30%), followed by Northern Ireland (+28%).

Netflix recently reports the weekly views of its top movies and series in hours for the previous week. Those figures get released tomorrow.

Read more: Deadline Hollywood »

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TPOTD Yet no one has actual horsemanship skills in it.

Kodi Smit-McPhee walks us through that 'Power of the Dog' endingWe didn't see that 'Power of the Dog' ending coming. Neither did Kodi Smit-McPhee, the actor at its center. 🤣😂😅

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