The pronoun use of leaders and politicians has been shown to impact their success.Pronouns have long been at the crux of heated debate and social reform—not only in terms of how we expressIn looking at pronoun choice in a variety of high-stakes contexts, psychologists and linguists have discovered that our pronoun patterns reveal a lot about how we express power and social status.Looking at the way pronouns pattern in the speech of higher status vs.
This may at first seem surprising, as using"I" might seem to be the ultimate power word—as in “I expect” or “I need.” But as anyone trying to effectively parent or supervise has learned, telling someone what they need to do by couching in it terms of what you want rarely works. Instead, to build a team, to motivate people, you have to convince people you are in it together and that it benefits them as well as you.
A study that examined campaign speeches of Australian Prime Ministerial candidates found that the candidates who were victorious used more inclusive"we" and"us" pronouns than those who lost in 80 percent of all elections.
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Some who used ‘we’ as they had DID were at times criticised. Glad We is now ok to use.
This taps into our innate draw to tribalism and creating an ‘us’ against ‘them’. Incredible effective tool to win people over and get their support.
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