How To Identify Loyal Customers
Loyalty can be gauged in many ways – by how recently a customer has shopped with you, how frequently they visit or spend, and how much they spend. And there are other indicators as well, such as whether or not customers follow your company on social media, refer friends to your brand, attend your events, or join your mailing list. Analyzing these consumer behaviors and then segmenting customers into tiers or lists that you can market to accordingly will garner results.
Their program also offers many other perks including free shipping, members-only events, meet-and-greets, early access to product launches, and birthday gifts – all great ways to engage customers and build loyalty. “Consider doing a loyalty program promotion over the course of a week or multiple weeks where you give customers points in their account when they give back to their community in a way that is not solely focused on driving sales to you, says Emily Grey, Founder of, a socially conscious women’s apparel and gift boutique. “As a small local business, we're big on creating reward programs that give back to the community we live in.
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