Forbes, Bruce Smith, Orange Theory, Kevin Hart, Chris Paul

Forbes, Bruce Smith

The Peloton Of Rowing: An Interview With Hydrow CEO, Bruce Smith

The Peloton Of Rowing: An Interview With Hydrow CEO, Bruce Smith

4/3/2021 5:45:00 PM

The Peloton Of Rowing: An Interview With Hydrow CEO, Bruce Smith

The story behind Hydrow, the connected fitness rowing machine that combines outdoor reality.

HydrowBefore gym closures I was enrolled in Orangetheory classes. If you’ve been, you know the fitness studio has a rowing component for each workout. You’re often thrust onto a water rower and required to row for 800 meters as fast as humanly possible before moving onto the next thing. This felt like punishment, but I thought it was supposed to be that way.

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Having young children at home and approaching the pandemic with an abundance of caution – I put my membership hold and searched for home-fitness options. I wanted one piece of cardio equipment that could be more effective than a treadmill. I came across this new rowing machine called

Hydrowand thought it was crazy that the classes were filmed out on the water instead of inside a studio like Peloton.“Everyone who does Orangetheory and CrossFit agree that rowing is the best exercise. If you do it well you experience other benefits like synchronicity.” It’s what Bruce Smith, CEO and founder of Hydrow told me headtopics.com

during our interviewwhen I wanted to learn more about the backstory of the company.What was most surprising when I rowed on Hydrow is that I wasn’t aware that you can row for half hour, feel joy and connection, and have a great workout. I’d been accustomed to painful sprints.

“We have an enormous respect for Concept 2 rowers and the water rowers that came before us. Hydrow is a radical step forward because those machines were built in the 1980s,” Bruce explained.Hydrow CEO & Founder, Bruce SmithHydrowMORE FOR YOUHydrow is on a rocket ship and they were singularly focused on speed from the beginning. They contracted with the world-renowned engineering firm,

Cooper Perkins, in January of 2019 and within 12 months they had units in production. Unknowingly, right before the pandemic.Hydrow nailed the outdoor reality experience – you literally feel you’re on the Charles River, even if you’re in your living room. They were able to make the hardware, software, and outdoor training just work.

Class on the water with Hydrow Athlete Aquil AbdullahHydrow“We kicked off content production before we had designed hardware or software. Chris Paul, our Chief Technical Officer, rigorously implemented lean and agile methods. We knew it was going to be hard to get it right so we started working on the hardware and software in parallel tracks right away,” Bruce explained. headtopics.com

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Bruce had led a dual career as an entrepreneur and rowing coach and Hydrow is where those two intersected. As a U.S. National Team Rowing Coach and Head of the Charles Regatta winner himself, he coached the US. Lightweight Eight to a Bronze medal at the 2015 World Rowing Championships, and is the former Executive Director of Community Rowing in Boston.

“The biggest misconception of rowing is that it’s for rich, white people,” Bruce declared. He went on to explain how the heritage of rowing began with blue collar factory workers rowing on the weekends for sport. It quickly migrated to Harvard students and the preppy image stuck.

Comedian and actor, Kevin Hart, recently joined Hydrow as their Creative Director to use his passion for fitness to help expand the brand reach. Bruce was quick to mention that what he loves about Kevin is that he immediately shatters the preppy notion and he’s great at crystalizing ideas to make them accessible.

Speaking with Bruce was like talking to an elite coach. I solicited him for advice on my form and pressed him on the benefits of rowing compared to alternative options.“Peloton shone a light on how powerful connected fitness was. Instead of rowing forward on a bike and diminishing your bone density, you can turn on your posterior chain and back muscles and improve your bone density just by being on a rowing machine. When you throw in the fun of live outdoor reality and the experience of being part of this tribe, there will be a pivotal moment when people stop buying bikes and start buying rowers in mass. It’s a way better mouse trap and better experience for fitness,” he stated. headtopics.com

They’ve taken a whole health approach and the rower is at the heart of the experience. They have elite trainers offering yoga and other on the mat exercise options. What I love most is that even if I have 20-30 minutes to workout it’s enough time to sweat and feel like I’m in a meditative state.

To borrow the mantra from Kevin Hart, “ Read more: Forbes »

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in life you MUST row often... 😂😂😂😂😂 thanks for this news