The Peloton Of Rowing: An Interview With Hydrow CEO, Bruce Smith

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The story behind Hydrow, the connected fitness rowing machine that combines outdoor reality.

Before gym closures I was enrolled in Orangetheory classes. If you’ve been, you know the fitness studio has a rowing component for each workout. You’re often thrust onto a water rower and required to row for 800 meters as fast as humanly possible before moving onto the next thing. This felt like punishment, but I thought it was supposed to be that way.

“We have an enormous respect for Concept 2 rowers and the water rowers that came before us. Hydrow is a radical step forward because those machines were built in the 1980s,” Bruce explained.Hydrow is on a rocket ship and they were singularly focused on speed from the beginning. They contracted with the world-renowned engineering firm,, in January of 2019 and within 12 months they had units in production. Unknowingly, right before the pandemic.

“The biggest misconception of rowing is that it’s for rich, white people,” Bruce declared. He went on to explain how the heritage of rowing began with blue collar factory workers rowing on the weekends for sport. It quickly migrated to Harvard students and the preppy image stuck.

 

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thanks for this news

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