I can’t think of another influencer right now who gets tagged in as many TikToks and Instagram videos as Hyram Yarbro. Fans of @SkincarebyHyram beg the 25-year-old Hawaii native and skincare expert to critique their beauty routines. He does as many as he can and always with education and kindness. That’s why he has more than six million TikTok followers. It makes sense his next step would be his own brand: Selfless by Hyram. The buzzy skincare brand launches today at Sephora.
Now, Selfless by Hyram is finally here. He teamed up with The Inkey List to deliver what he promises is ultra-effective, BS-free skincare at a fair price point. I jumped on Zoom to chat with Yarbro to find out more about the line and what he thinks about all those TikTok routines. Our mission at STYLECASTER is to bring style to the people, and we only feature products we think you’ll love as much as we do.
When he met the founders, Colette Laxton and Mark Curry, he said there was an instant connection. “We shared the same philosophy on skincare but also this intense desire to want to leave a bigger impact on the world.” Although it was just a casual convo, he felt a “magical spark” and knew he wanted to work with them. He had already been working on Selfless on his own for eight months. “I knew I could share my baby, Selfless, that I had been working on for so long,” he says.
“Not only in the exact social impact that’s generated from every purchase but also how we source the ingredients, the sustainable packaging solutions, our carbon removal efforts,” he continues. “We developed this thing called the Selfless Standard so when we’re developing these products, we keep the Selfless philosophy in mind of having the most positive impact on the world possible.
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