The Newest 35,000-Square-Foot Amazon Fresh Store Signals Something Big . . . Really Big

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How the set up allows customers to avoid lines altogether:

If you are keeping score at home, the above means that Amazon has taken its “Just Walk Out” tech from an 1,800 square foot convenience store-sized operation to a now 35,000 square foot grocery store experience in the time it takes most retailers to have a meeting about just trying something new.

And, while last week’s opening is further proof of how woefully behind the grocery industry is in keeping pace with Amazon on checkout-free technology, there is actually a far bigger point at play here — namely, that Amazon is coming for grocery and the threat now looks very real.

 

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