The New Science Of Superfans

With fan data suddenly in the hands of artists, a revenue revolution is brewing. Here's how musicians are turning devotees into dollars.

3/2/2021 6:32:00 PM

With fan data suddenly in the hands of artists, a revenue revolution is brewing. Here's how musicians are turning devotees into dollars.

With fan data suddenly in the hands of artists, a revenue revolution is brewing. Here's how musicians are turning devotees into dollars.

From left: Spotify for Artists, Youtube Analytics for Artists, Apple Music for Artists In the absence of touring, Patreon, OnlyFans and a handful of startups have experienced explosive growth as artists turn to them to make up for lost revenue. But what happens when concerts resume?

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Read more.Gabriel Olsen/Getty Images; Dia Dipasupil/Getty Images; Phillip Faraone/Getty ImagesFrom left: Trippie Redd, Cardi B, Joe Budden From Beatlemania To Beliebers: The Business Of Fan Clubs In The Superfan EraFandoms are no longer about stickers and promotional photos. Artists are using their most enthusiastic followers to help make key decisions about release dates, tour launches and merch, to spread the word about key developments and to generate revenue through membership fees.

Jamie McCarthy/Getty Images; Jason Kempin/Getty Images; Mike Rosenthal/Getty Images; Ethan Miller/Getty Images; Courtesy of Big Hit EntertainmentClockwise from left: Taylor Swift, Eric Church, Justin Bieber, James Hetfield of Metallica, BTS Read more: billboard »

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