The New Mom Economy: Meet The Startups Disrupting The $46 Billion Millennial Parenting Market

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Meet the startups disrupting the $46 billion millennial parenting market:

When Vanessa Larco, partner at New Enterprise Associates, a Menlo, California-based venture firm, returned to work last July after having her first baby, she was thrilled. “I love my job,” says the 33-year-old. “When I returned I felt welcomed and wanted.” Her first weeks went smoothly until she had to take her first business trip to Los Angeles.

“Women are choosing to go back to work and want both lives,” Larco says, “and we can fund the companies making it easier on women. It’s a huge opportunity.” “Capturing the mom at the point of starting a family is incredibly powerful,” says Anu Duggal, partner at Female Founders Fund. Duggal notes that it’s at this point in a parent’s life that habits are being formed, so capture them once and a brand has them forever.“This is a massive market opportunity that has been overlooked by the venture capital community,” she adds. Or, at least, overlooked by many of the men of Silicon Valley.

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A year’s paid parental leave would benefit ALL moms not just elite mostly white and Asian women working in executive and junior executive positions who are tageted by these startups.

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