Missing celery soda might not seem like a big problem in the midst of a pandemic; if you didn’t grow up frequenting such delis, especially those in the Northeast, you may have never seen Cel-Ray at all. Or perhaps you’ve reached for Dr. Brown’s black cherry or cream sodas instead, because, well, a vegetable-flavored beverage might not necessarily be anyone’s first pick. But I can say with certainty that no Jewish deli experience is complete without a can of Cel-Ray.
“It’s not very popular, I can tell you that. It’s the same thing with kugel; the first time I made it for friends, they were like, ‘what is this sugary pasta?’ Cel-Ray also is an acquired taste.” said Heller. “It’s a very niche item for us, but it pairs so well [with our sandwiches] because of its flavor profile. It’s not easy to get, but it has a very beloved cult following. It’s super-important that we carry it alongside other [Dr. Brown’s] sodas.”, said about the Dr.
? Not quite. Cel-Ray’s absence was most likely due to those pesky supply chain issues everyone’s shaking their fists about lately. “Over the last two years we’ve had trouble stocking just about every drink at the store,” said Dell. “Cel-Ray was definitely one of those, we had trouble getting it over the fall. One way or another there was an issue with production.”I was able to briefly receive confirmation from a representative at Honickman Beverage Group, which owns Dr.
In any event, on December 17, Houser got in touch to let me know a shipment of Cel-Ray had arrived at Frankel’s. When I spoke with Dell a week later, he also noted that the soda was once again in stock. As of early January as she prepared to open a flagship location, Ediths’s Eatery & Grocery, Heller was still having trouble getting it in. Blessedly, on January 18, just a week after their soft opening, a Cel-Ray shipment arrived.
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