Early in June, those fans - collectively called ARMY - put their energy behind an online campaign called #MatchAMillion to raise money for social justice causes in the United States. It hauled in $1 million in roughly one day, matching the donation of the band itself to Black Lives Matter.
This accomplishment, ARMY members say, shows that being a fan of BTS is about more than buying records. It also illustrates how the fan base extends into older demographics, tying their spending clout to a generation that is internet-savvy and able to harness the power of social media. “We’re buying cars and selling out stadiums; you can’t just do that with some overexcited girls,” said Erika Overton, 40, one of the administrators of One In An ARMY, the fan group that organised the #MatchAMillion fundraising effort. “This is not just a fan group to enjoy music – it’s an economic force, and something you can’t really dismiss as something trivial.”
Some Black ARMY members say BTS has a responsibility to continue publicly supporting the racial justice protests that affect them. And BTS has also publicly acknowledged their music is based on hip-hop and R&B – genres that were created and popularised by Black American artists.“When people care – like seriously care – they’re going to put action behind that and not just words.
“People lash out and do the hashtags and stuff and that’s fine to raise awareness, but it usually, historically, dies out and people’s attention moves to other things. But we’re still dealing with this every single day.”
Thank you! 💜
BTS ARMY needs to show power and raise money for an organization that will promote protests in South Korea for gay people’s rights.
The power of army ! I love the details that when into the timeline of how army match1million and the personal anecdotes was a great touch!
DaapDani_ a very good article!
maria_grro LeyendaS BTS_twt
A wonderful article! Thank you so much AditiHBhandari for this great piece!
FlowerG38481914 mazie_JM the photo AND the article.
Great article! Thank you so much! This is such a well-researched and detailed piece. 😊💜 BTS_twt BTSARMY
Amazing Artist and lovely Fans
💜💜💜💜💜💜
gonna send this article to anyone who asks me about BTS x ARMY
Amazing article! Very informative and a great insight into what makes this fandom so influential. Thank you for this article!
Wonderful article! Well-written, precise & properly researched. Thank you. 💜
Thank you very much for your hard work. It's a great article.
This article was very well researched!!! Thank you very much for the hard work you put into it 💜
UKBTSARMATION BTS_twt are angels, we’re simply trying to support them and spread their message of positivity and strength as much as we can. If you’re an army please dont spread hate, its not what namjoon taught us. Please love yourself and love others.
Great article 😁 In love myself a good statistical breakdown
Great summary for an excellent article. Thank you, .
AditiHBhandari you did an excellent piece of article. We really appreciate you taking the time to do proper research. Thank you so much for highlighting us older ARMY as well! 💜 BTSARMY BTS_twt
Really well done! AditiHBhandari has done the most comprehensive look at the MatchAMillion fundraiser I've seen. I also really liked the demographic section and that so many ARMY from different backgrounds were interviewed for this piece.
If your interested in their music check this out
JJKBTS14 Nice work. BTS_twt
China can keep them
.AditiHBhandari did such a good job on the piece that’s summarized in the above. The full version is worth the read
Effeminate boys who will never be men.
Ami is not fleeting. We've been active since debut and are multi-generational. You only have to look at OneInAnARMY for the list of causes though many acts independently. Righting the wrongs in the world.💜 PopBangHugh of Forbes covers BTS_twt.💜
I have seen their videos and I'm too old for their music but the message they propose, that I totally agree with
Seriously?
Late.
heresmahhi
Who are these girls?
Queue the fan cams
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