BYD is now advertising its Atto 3 for Australia in metallic red. It is a. I shared the news with my wife and she was most impressed, so she went through the order process to check the price and the availability. The price is quite reasonable — under AUD$50,000. But it is the availability that surprised me. We could order one, but would not take delivery until September. I expected it to be available with the first shipment planned for July.
A friend has ordered two white Atto 3. His first one will come in July and the second in August. For red, we have to wait for September. We checked the other colors and they were all September too. It looks like the Atto 3 has sold out of its first two shipments. I have been told that there were 1500 coming in each shipment. If this continues, BYD will sell as many units of the Atto 3 in a quarter as Tesla sells of the Model 3.
A source close to the action informs me: “Yes it seems like the electric car market has gone berserk in Australia if BYD keeps going like they are. I heard it was 1504 for July delivery, 954 in August, and September were on about 600 to 700 orders, maybe that red will make a bigger difference!!” BYD has stated plans to import 15,000 cars by the end of the year.
BYD is better known in the West as a maker of electric buses and battery packs, and for many years has counted Warren Buffett as a major investor. But it’s presently rolling out its cars
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