One of eight limited-edition colored variants in honor of Taylor Swift's eighth studio album 'folklore' released through her webstore.In 2018, as Blue Note Records prepared to celebrate its 80th anniversary, the staff of the iconic jazz label began exploring ways to commemorate its extensive legacy and approached Vinyl Me, Please, a subscription-driven online vinyl retailer that specializes in exclusive and limited-edition releases.
The comparison to a watch is instructive: limited-edition or colored pressings shifts vinyl from a listening experience to a collectible one. As vinyl has grown from a forgotten format into a significant revenue driver — up 74.3% to $619.6 million over the past five years in the United States, according to the RIAA — exclusivity has helped drive the boom, creating the same sort of demand that limited-edition merchandise does.
“Exclusive vinyl is what our customers demand and love,” says Stephen Godfrey, director at indie retailer Rough Trade, who adds that continually updated offerings of limited pressings drive “a virtuous circle of repeat purchase, customer loyalty and social engagement,” as well as “sky-high” open rates on marketing emails and thus a real return on advertising spends. “As a result, the challenge for us is not demand but supply. Our sales growth is outpacing our committed quantities.
Taylor was so ahead of the game 🎯
Taylor Swift paved the way
If frank ocean sees this, blond vinyl please 🙏🏻
💖💃🎤💯📽️🌹Vinyl is coming back in the 21st century, as colored vinyl, exclusive pressings and limited-edition packages are in high demand.
love
Ofc its taylor swift duh
❤️
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