The Last Word: Lyor Cohen on the Future of Music

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Revered music mogul Lyor Cohen — who's graced many a rap lyric and now heads up YouTubeMusic — reveals the pitfalls of viral hits and what he defines as success. RSFutureofMusic

for the Last Word interview from his home, where he has bunkered down in Covid-19 lockdown alongside his wife and newborn.

Distribution got eviscerated and the levy broke. Now we have a billion artists swimming around our ankles. Which one do you invest in? Which one do you believe in, in such a profound way that you go and tell all your friends and put your assurance, your stamp, on? If you graduate medical school, they don’t give you a bag of scalpels and say “go operate.” You go into residency. Why should an artist be able to just go into the world without an incubation period, a gestation period? Work with people to create an understanding of that sacred moment where they are exposed in a way they’ve never been exposed before — no meme, no explosion of a song, just performing it.

“What a beautiful industry, you know? None of your decisions would determine whether someone lives or dies; you only bring joy to the world. Turn off music and we’re going to have a terrible world” You’ve done hundreds of interviews, many probably including the same questions. So what are the questions you wish people would have asked that haven’t been asked?

 

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youtubemusic check me out though 👽🚬

youtubemusic Sounds like a cool guy, happy he found his place in the world that he loves… wish I had had the same courage to find mine.

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