"I think their model is really great for what’s happening in cinema right now and what’s happening in the studio system,” she said. “Television is so good, and there is so much content. I think in order to compete with that, you have to have a model where you have good scripts, good talent, a good story, and you don’t need to spend necessarily $100 million on it.”
“I tried to make a version of this that the audience could see themselves in,” he said. “The two things I thought when I first took the job [were], ‘I’ve got to modernize it’ and ‘I’ve got to make it unbearably scary,'" he said, "which is like saying, ‘I’m gonna win the lottery!’” “[Audiences] want to see intelligent stories," she said. "They want to see stories that reflect our society back at ourselves, and our society is half women," she said. "Our society is diverse. It’s what makes money. So, I think that Universal and Blumhouse have just actually been really fucking smart in adopting that and recognizing that.”
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