The Highlight: LYS Beauty’s Founder Is Diversifying The Clean Beauty Industry One Product At A Time

While Tisha Thompson's makeup line is designed to target skin concerns for women of color, the multipurpose products are suitable for everyone.

Tisha Thompson, Sephora

12/6/2021 12:12:00 AM

While Tisha Thompson 's makeup line is designed to target skin concerns for women of color, the multipurpose products are suitable for everyone. Via ForbesVetted

While Tisha Thompson 's makeup line is designed to target skin concerns for women of color, the multipurpose products are suitable for everyone.

The Think Bright Glow + Hydrate Serum is one of three newly launched multipurpose products. It’s infused with hyaluronic acid to help the skin retain moisture and vitamin C and pineapple extract and licorice root to brighten the skin. The lightweight formula can also be used as a primer to give off a more radiant glow when used under foundation, which the brand offers in 35 shades.

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LYS BeautyBuy From LYS BeautyThe brand also recently rolled out two new highlighters that are formulated with ingredients to help boosts skin’s radiance. “I just love to glow, and I couldn’t decide if I wanted a powder highlight or a liquid highlight, so I did them both,” she says. “I think that’s what it’s all about, having options. Our counterparts can have thousands and thousands of options, and we have maybe 40 or 50. It’s not comparable.”

While LYS Beauty offers a clean product range that’s suitable for everyone, it was specifically designed to disrupt the beauty industry and shift standards of beauty that many women never signed up for. So rather than targeting women of color after a product is launched, the brand makes it a part of its formulation strategy from the start. “I always felt like I wasn’t being represented as a plus-size Black woman in the industry,” says Thompson. “But when you’re creating your own table and your own brand, you make your own rules.” headtopics.com

Read more: Forbes »

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The Highlight: LYS Beauty’s Founder Is Diversifying The Clean Beauty Industry One Product At A TimeWhile Tisha Thompson 's makeup line is designed to target skin concerns for women of color, the multipurpose products are suitable for everyone. Via ForbesVetted Vetted She doesn't want my WHITE dollars! Boycott Black businesses.

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