also targeted the claim that an “Inner Judge Flower Essence Blend” could prevent depression.) But “The Goop Lab” is fairly benign, likely a product of both Netflix’s legal department and Goop’s desire to rehabilitate its quacky image.
Viewers then watch as Goop staffers venture off in search of personal wellness. They travel to Jamaica and take mushrooms in a therapeutic setting. They try breathing techniques developed by extreme athlete Wim Hof that he claims are a natural way to “suppress immune response” and allow the body to withstand extreme cold. They try new diets, including an extreme fast-mimicking cleanse, and nonfiller facial treatments to “extend longevity,” which is just a fancier way of saying “look young.
, “the trouble comes when you compare the series with Goop’s broader branding and strategy. Paltrow and her staff have built a business on pseudoscience that targets women where our anxieties are ... which leads people to buy products that don’t work or take advice that’s downright dangerous.”
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