introduced Huddles, an audio-only feature designed to replicate the real-life thing. It was an immediate hang space, launched easily from within a Slack channel or a direct message. And it has been, according to Slack, a hit. It’s the fastest-adopted feature in Slack’s nine-year history. Nearly 44 percent of Slack’s paying enterprise customers use Huddles on a weekly basis, which equates to a combined 243 million minutes per week.
Users can also fire off Slack “reacji”—emoji, effects, and stickers—during video chats, which float across the frame. And live chat logs that happen during Huddles, as well as any links or documents shared, will be automatically saved in the channel or message thread from which the Huddle was launched.
That leaves Slack, which was acquired by Salesforce last year for $28 billion, teetering between diving into the videoconferencing market and trying to stay outside it. “That’s a market with a lot of big dominant brands—Cisco, Zoom, Microsoft. And it’s tricky being in an adjacent market,” says Mike Gotta, a research vice president at Gartner who analyzes workplace collaboration and employee communication software.
I'd rather it look a lot more like Slite, Coda, Notion, Outline, but OK. Zoom's cool I guess. Kinda. 😕
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