"Who are you?" Clemente asks of the retailer. "Are you the sexy bridesmaid? Or am I able to get a great sweater set from you that I can pass on to my kid?"
"J.Crew needs to get back to the core of what it is, and that is a prep brand," says marketing professional Springer. "PrepFor Springer, this is as much about the clothes themselves as it is about how they're sold — and who's buying them: "I would hope J.Crew takes a moment to lean into what the world looks like. I think what someone like Jenna Lyons did well is she diversified the brand.
"It's nice to have a J.Crew in your life," he says. "People will be so ready to embrace it with open arms.": The last 17-odd months have made us all more wistful. In bouts of crisis, humans tend to reach for nostalgia, seeking comfort in earlier, less threatening days. It's why Clemente surmises prep began surging again in the first place.
"The individualized wardrobe is going to be more important than it ever has been in human history," Clemente says. "J.Crew has a chance to get in on the reinvention of the American wardrobe. The boundaries between what you can and can't wear have all been taken down. The only person who says what the boundaries are, really, is you."
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