The Fitness Tracker Paradox: Sales Are Booming, But Activity Is Plummeting. Why?

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Worldwide sales of fitness trackers increased from US$14 billion in 2017 to over $36 billion in 2020. The skyrocketing success of these gadgets suggests that more people than ever see some value in keeping tabs on the number of steps they take, fligh

Our systematic review of data from eight developed nations around the world shows that despite the surge in sales of fitness trackers,What's more, we discovered that this was not an isolated effect in one or two countries, but a widespread trend.To conduct the study, we first searched for published research that tracked physical activity such as walking, household activities, or playing sports throughout the day.

Scientists tracked the participants' physical activity using a variety of wearable devices, from simple pedometers – step counters – to more sophisticated activity monitors like accelerometers. After identifying the research studies, we calculated an 'effect size' for each study. The effect size is a method of adjusting the data to allow for an 'apples-to-apples' comparison. To calculate the effect size, we used the data reported in the studies.

Overall, the decrease in physical activity per person was over 1,100 steps per day between 1995 and 2017.

 

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