The first new Range Rover in a decade faces tougher competition

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Land Rover is unveiling what will be the first new, redesigned Range Rover in a decade. It's due to go into production next year as only the fifth generation of the large off-road luxury SUV since the model line was introduced in 1970.

The Range Rover used to have a pretty straightforward role. When it debuted decades ago it was off-road transportation for farmers, ranchers and hunters. It became an icon of luxury as those who owned large tracts of land or went on hunting safaris tended to be wealthy. Over time, the Range Rover's luxury image found its way to suburban driveways, big city restaurant valet lines and shopping mall parking lots far from its rugged origins.

The Hummer is making a comeback -- and this time, it's all-electricBut a third option, a plugin hybrid, will be available in 2023. With a fully charged battery, this 434 horsepower SUV will be able to go about 62 miles before the six-cylinder engine will be needed, according to Land Rover. That's relatively long electric range for a plugin hybrid. Plugin hybrid SUVs from BMW and Volvo can travel less than half as far without using their gas engines.

 

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