The Extinction Rebellion Activists of Stella McCartney’s Campaign Advocate for “Complete Systemic Change”

earlier this year. We needn’t remind you of McCartney’s eco-friendly missive—she has never used leather or fur, doesn’t throw away or burn unsold products, champions secondhand, and invests heavily in sustainable technologies—but to cast climate activists as models in a luxury ad, as she did for her Fall 2019 campaign, still registered as eyebrow raising. Another Instagram commenter points out that XR, as the group is known, recently proposed a year-long boycott on buying new clothes.

“I think there is a mutual understanding between Extinction Rebellion’s boycott on fashion and what Stella is trying to achieve,”. “She understands the climate crisis and why people are frustrated [with the status quo]. What the boycott is meant to do is tell the story of an emergency. We know it won’t be realistic for everyone [to stop shopping], but if you can’t boycott fashion entirely, buy sustainable. If you can’t go vegan, try to eat less meat.

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