The Deals: Round Hill Snags Pair of Rock Catalogs; Songfluencer Acquires Preffy

A roundup of notable music industry deals from the past two weeks.

9/16/2021 5:42:00 PM

The Deals: Round Hill Snags Pair of Rock Catalogs; Songfluencer Acquires Preffy

A roundup of notable music industry deals from the past two weeks.

Preffy, a tech company that allows artists to host prize-based competitions with social media influencers to see who can draw the most likes to videos featuring the artists’ music. Preffy is the brainchild ofCharlie Davis, the grandson of legendary music executive

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Clive Davis.“Once we saw what Charlie [Davis] was accomplishing, we knew a partnership had to happen and quickly acquired his platform,” said Songfluencer co-founderJohnny Cloherty. “This acquisition is a testament to our company's longstanding commitment to bring technology to the wild frontier of social media influencer marketing. Undoubtedly, this is one of the most game-changing products to enter our space in a long time."

Over the past year, Songfluencer has spearheaded TikTok campaigns for artists on Atlantic Records, Epic Records, Interscope Records and more. Its most visible success was the viral campaign around’s “Dreams” on the video-sharing platform, which helped launched the legendary band’s 1977 album

Rumoursback onto the top 10 on the Billboard 200 chart last fall.Atlantic Records UKhas launchedSIGNAL >> SUPPLY, a new imprint that will focus its efforts on discovering and nurturing emerging talent in dance music. Its first release is the track “Joy” from Manchester-based producer Salute, to be followed by new music from Ali Story, Chapter & Verse, James iD and Richie Blacker through the end of November.

Day-to-day operations of SIGNAL >> SUPPLY will be overseen byTristan Parsons, who has been with Atlantic since 2015. As part of the announcement, it was revealed that Parsons was promoted from senior marketing manager to head of dance marketing. He will work alongside senior A&R managers

Joe BarbeKevin Christian-Blairat the new label.“The name SIGNAL >> SUPPLY is borne from the idea that the DJ reacts to their dancefloor – the crowd signals what they want, and the DJ supplies it,” reads a press release announcing the launch. The branding for the label was designed in tandem with design studio Koln.

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David Bowie Estate and Warner Music Partner to Bring Icon's Entire Catalog to LabelDavid Bowie’s career-spanning catalog of recordings will be represented by Warner Music Group, through a new, global licensing agreement. justin bieber better I'm still waiting for the next era box set (the one with Outside)!

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