“The Culture Game Matters”: Inside the Building of Bernie’s Grassroots Celebrity Army

more than 500 social-media users in California $2,500 a month to promote the former New York mayor on their accounts. The Sanders campaign has about 20 people who work on social media/digital and celebrity outreach, including national director of surrogates. Wong’s personal connections have come in handy , but beyond that, the effort is really just a lot of hustle—sliding into people’s DMs, @’ing them, and so forth.

For Gordon, who’s old enough to have gone to peacenik demonstrations in the late ’60s, leveraging her public persona in support of a political campaign is something new. “I’ve always been wary of being one of those celebrities who’s suddenly just jumping on a bandwagon,” she said, “but if I can use my platform for something meaningful, that’s great.” I asked her why she thinks Bernie holds so much appeal among the cultural cognoscenti. “He’s incredibly authentic.

WaywardWinifred A little late to this, VF

WaywardWinifred Hard to believe it wasn't Pete or Amy😂

WaywardWinifred Bernie2020 PowerToThePeople NotMeUs!

everyone who votes for him is a cool kid and they all know it.....they being those who hate Bernie!

Maybe the cool-kid coalition should read the Communist Manifesto and Towards the Flame before they make a decision.

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