in a very broken exhibition landscape where there’s only 2,650 theaters open right now out of national footprint of 5,5K.is booked at 2,211 theaters. Five-day projections are unpredictable as we don’t know how business will play out during the pandemic; there’s hope that might do $10M by Sunday, but that’s a lofty hope. In a normal market, moviegoing eases on Thanksgiving Day, and Good Friday is one of the busiest B.O. days of the year. Lord knows what the trends are now.
The overall U.S./Canada theater count of 2,65K is lower this weekend than the number of theaters which were open during‘s first weekend on Nov. 13-15, a time when well over 50% of the nation’s movie theaters had the light on, i.e. California, Pennsylvania, Illinois, Michigan, Wisconsin, Arizona, Minnesota, Colorado, Washington, Oregon and New Mexico — all closed now with other exhibitors contending with capacity and curfew limitations.
notched an A CinemaScore on its opening day, on par with the first movie. Critics are at 71% fresh on Rotten Tomatoes, not far from the first movie’s 72%.The goods news for those exhibitors braving it is that Universal spent to open this movie, promoting via their NBC Universal and Comcast tentacles aka their Symphony program along with‘s opening day is arguably the second best opening day on record since cinemas reopened during the pandemic ranking after Disney/20th Century Studios’ $3.
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